In South Africa, poor and vulnerable children lack access to Early Learning Development (ECD) facilities. Cognitive stimulation at home is generally poor, resulting in low school-readiness and delayed learning. Primary caregivers need support to develop parenting skills and to build sound relationships with their children and. To address this community need, the Mamma Zamma Moms and Kids Development Group was developed by the Draw the Line Child Support Centre of Child Welfare Tshwane (CWT) between 2009-2010, but was officially launched in July 2011. The project is an early intervention and prevention programme that straddles the educational and social development of children whilst also involving the caregivers in a structured process. The programme is an 11 week, home-based ECD initiative, focused on building the relationship between caregiver and the child through touch, verbal encouragement and trust. It enables parents to teach their children basic colours, shapes, concepts and numeracy skills that will help them enter the Grade R year with these skills already in place. Currently the project runs in 13 areas, and has reached 456 children and 401 mothers. It has provided training to 94 facilitators, who now carry out the work independently of CWT. However, CWT also runs four Mamma Zamma programmes themselves, in Olievenhoutsbosch, Atteridgeville, Elandspoort, and Eersterust. The bulk of CWT’s funding is government subsidies. There is ample evidence of the value and indirect impact of ECD programmes on poverty reduction. Scientific findings are clear that the exit from poverty and access to ECD is positively correlated.